Help guide Auburn’s brand strategy

To better understand Auburn’s brand perception among key groups that include students, faculty and staff, employers, alumni, donors and economic development leaders, we have partnered with higher education research firm RHB to conduct a Brand Perception Survey.

This survey and the feedback we collected through a series of listening sessions with 12 different audience groups will help Auburn understand possible perception gaps and messaging opportunities for future marketing and communications initiatives.

Randomly selected Auburn faculty and staff may receive a survey via email from RHB in the next two days. Your insights are critical to this process –– if you do receive a survey, we would greatly appreciate your participation.

For questions about the brand survey, don't hesitate to contact brandsupport@auburn.edu.