College of Human Sciences CADS AMDP team earns several awards at ITAA annual conference

The International Textile and Apparel Association (ITAA) is one of the most prestigious international professional organizations in the textiles and apparel field to promote the discovery, dissemination and application of knowledge and the College of Human Sciences Consumer and Design Sciences (CADS) Apparel Merchandising, Design and Production Management (AMDP) team represented Auburn University strongly as they came away with several different awards and recognitions.

Thirty-four scholarly activities including research, teaching and concept paper as well as creative design scholarship were submitted by AMDP faculty and students, peer-reviewed and accepted. The work was showcased at this year’s ITAA annual conference Nov. 20-23 in Long Beach, California. The CADS team returned from the conference with many recognitions including best paper awards, student fellowship awards and disciplinary leadership appointment.

The most cited publication award, paper of distinction awards and graduate student fellowship awards were as follows:

CTRJ Most Cited Publication Award: Song-yi Youn, Jung Eun Lee, & Jung Ha-Brookshire (2021). Fashion consumers’ channel switching behavior during the COVID-19: Protection motivation theory in the extended planned behavior framework

Paper of Distinction Awards – Sustainability/Social Responsibility track:

• Accumulative vs. appreciative materialism: Implications for sustainable apparel consumption, Claire Stovall & Veena Chattaraman

Graduate Student Fellowships:

• Mst Nigar Sultana Rasu: Kitty Dickerson Fellowship for Professional Promise – Masters
• Al Amin: Sara Douglas Fellowship for Professional Promise – Masters
• Han Ah Yoo: Lois Dickey Fellowship for Continuing Doctoral Student

Swagata Chakraborty (CADS alum): Nancy Rutherford Teaching Innovation Award first Place

Young-A Lee: Textiles and Apparel Programs Accreditation Commission (TAPAC) treasurer & Officer on the Executive Committee effective Jan 2025

The following list includes all scholarly work that was highlighted at the ITAA annual conference in various formats. NOTE: Names in BOLD represent affiliation with Auburn University.

Creative Scholarship Exhibition (4)

Professional Level:

• Blue Jean Belle, Virginia Rolling & Dawn Michaelson

Graduate Level:

• Deconstructed Roses, Lauren Lansdell (Mentor: Casey Stannard)
• Eclipse, Yu Li (Mentor: Young-A Lee)
• Re:Paradox, Han Ah Yoo (Mentor: Young-A Lee)

Salon Session (1)

• Critical dialogue on inclusive human-centered scholarship in the clothing and textiles discipline, Kerri McBee Black, Kristen Morris, Dawn Michaelson, & Young-A Lee
  • From concept to comfort: Integrating digital technologies in user-centered designs for adaptive clothing, Jia Wu

Research/Teaching/Concept Paper Presentation (29)

Oral Presentation (10)

1. Accumulative vs. appreciative materialism: Implications for sustainable apparel consumption, Claire Stovall & Veena Chattaraman
2. Consumers’ adoption of the metaverse for brand engagement: A diffusion if innovation perspective, Han Ah Yoo, Nianchu Hou, & Wi-Suk Kwon
3. Exploring the effects of religious self-discrepancies on compensatory consumption, Claire Stovall, FNU Al-Amin, & Veena Chattaraman
4. Exploring transformative learning among undergraduate design students: Perceptions, Practices and aspirations, Fnu Parul & Debanjan Das
5. Mainstreaming the novel form of zero-waste designs: An aesthetic, semantic and symbolic analysis of consumer responses, Boowon Kim, Elizabeth Bye, Veena Chattaraman, & Dawn Michaelson
6. Non-biodegradable plastic bag waste into upcycled non-woven textiles: Their viability for wearable products, Han Ah Yoo, Shahbaj Kabir, & Young-A Lee
7. The effect of plus-sized model image presentation order on plus-sized consumers’ self-referencing and purchase intentions, Jung Eun Lee, Hasan Shovo, & Arafat Hossain
8. The effect of orientation angle of center facing arm on stretchability of 3D printed auxetic structure textiles, Shahbaj Kabir, Yu Li, & Young-A Lee
9. The effectiveness of using 2D and 3D software on apparel design students’ learning experience, Han Ah Yoo, Yu Li, & Young-A Lee
10. Three-way interaction of antecedents that make social media influencers perceived as authentic when they communicate controversial social issues, Angie Lee, & Te-Lin Doreen Chung

Poster Presentation (19)

1. “A logo that says it all:” How logo designs affect fashion brands’ brand equity, Tahseen Tawseef, Wi-suk Kwon, & Mohammed Siddique
2. Applying situated learning theory to convergence apparel design curricula, Han Ah Yoo & Jill D. Salisbury-Glennon
3. Artificial intelligence (AI) in apparel merchandising professional development career course: The used case of Quinncia platform, Amrut Sadachar & Ummey Hani Barsha
4. Clothing for scoliosis: Meeting adaptive and aesthetic needs of adolescent females, Audrey Baker & Dawn Michaelson
5. Constructive controversy on fashion from plastic: Perceived value, attitude and purchase intentions toward apparel made of recycled polyester fabric, Fnu Al-Amin & Amrut Sadachar
6. Drivers of fashion overconsumption: A systematic literature review, Md. Hasan Sheikh, Ummey Hani Barsha, & Mazed Islam
7. Enhancing brand equity through conversational AI: A conceptual framework, Mohammed Siddique, Wi-suk Kwon, & Tahseen Tawseef
8. Exploring consumers’ negative responses to virtual fashion through the analysis of Instagram conversation, Kyuree Kim, Angie Lee, & Suhyoung Ahn
9. Exploring media insights on the rise of virtual fashion: A semantic network analysis, Suh Ahn, Angie Lee, & Kyuree Kim
10. Exploring transformative learning among undergraduate design students: Perceptions, practices and aspirations, Fnu Parul & Debanjan Das
11. From closet to consciousness: Investigating the links among emotional intelligence, environmental values, and sustainable apparel disposal behavior, Sharmin Shoukat & Amrut Sadachar
12. From waste to wear: Perceived risks associated with recycled post-consumer textile waste (PCTW) denim products, Mst Nigar Sultana Rasu, Wi-Suk Kwon, & Veena Chattarman
13. Home sewing patterns and the perceived success of pattern alterations for fit, Lauren Landsdell & Casey Stannard
14. Navigating barriers and outcomes of metaverse: A construal level theory approach, Sharmin Shoukat, Tahseen Tawseef, Jung Eun Lee, & Veena Chattaraman
15. NICU nurses’ perceptions of skim-to-skin garment design, Dawn Michaelson, Virginia Rolling, & Ummey Hani Barsha
16. Sustainable leather alternatives: Exploring consumer engagement through content analysis of Instagram posts, Fnu Parul, Vidushi Vashishtha, & Debanjan Das
17. The relationship between morality and consumer-related retail loss: Does emotional intelligence matter? Amrut Sadachar & Srikant Manchiraju
18. Unveiling women’s satisfaction and needs of full coverage swimwear, Ummey Hani Barsha & Dawn Michaelson
19. What are the challenges and benefits of engaging in a user-centered design approach for apparel product development students in a senior capstone course? Kerri McBee-Black & Jia Wu