When the stakes are high and the bases are loaded, Brooks Fuller might be the Auburn man you’d want on speed dial – ready to deliver when it matters most.
“It's a blessing to be here in Auburn,” Fuller said.
Auburn tradition is a family affair for Fuller. His father, Mark, played baseball for the Tigers in the late 1980’s. His mother, Lori, also attended Auburn, cheering on the baseball team as a Diamond Doll.
“Baseball brought them together,” said Fuller.
Thirty years later, Fuller followed in his father’s footsteps, signing a scholarship with Auburn Baseball and Coach Butch Thompson as a pitcher in 2018.
He succeeded on the mound – and discovered a higher calling in the classroom.
“I came to Auburn to be an orthodontist believe it or not,” Fuller joked. “I got to organic chemistry and God had different plans.”
After reconsidering his academic path, Fuller transitioned to Auburn’s Harbert College of Business and changed his major to finance.
“I come from a background of entrepreneurs,” said Fuller. “So, I think it was in my blood.”
As they say, hindsight is 2020.
But then came March 18, 2020 – and a big curveball for Fuller.
“That's really when my life changed,” he remembered.
That day, Fuller was in the visitor’s baseball dugout at Wofford University when he learned the baseball season would be cut short due to the COVID-19 outbreak.
“My teammates went home across the country, and I grabbed my backpack and went home to Moore’s MilI in Auburn,” Fuller recalled.
Back on Auburn’s campus, 4,800 dorm rooms were quickly evacuated – beds, sheets, towels and everything in between left abandoned.
After seeing concerns being expressed on Auburn Parents Facebook groups, Fuller’s mother encouraged him to step up to the plate.
“In May 2020, people started shipping their dorm room keys to my parent’s house,” Fuller explained. “With Auburn's permission, my brother Brady and I, masked up, gloved up, went into the dorm rooms, packed them and shipped items to families via UPS. We were shipping literally all across the country.”
By summer’s end, Fuller and his younger brother had packed and shipped contents of more than 4,000 dorm rooms – inspired by nothing more than the Auburn Creed and a desire to help the Auburn family.
When Fuller returned to classes in August 2020, he met New Venture Accelerator Director Lou Bifano and began networking with Entrepreneurs-In-Residence Dan Leonardi and Ward Swift.
By spring 2021, Fuller began receiving text messages requesting his expert packing services once again.
“I had about 40 people trying to hire this moving company that didn't even exist yet,” said Fuller.
Fuller started putting together his moving business playbook on baseball game bus trips, eventually entering the annual Halloween Pitch and Tiger Cage Competitions.
Fuller’s baseball season ended in May 2021, and his new company Room2Room Movers was officially incorporated the following month with office space in Auburn’s New Venture Accelerator as a featured start-up.
“It's a first-class facility,” said Fuller. “We wouldn't be where we are today without it.”
Fast forward to 2026, Room2Room Movers is an established, growing company offering collegiate, residential, commercial and senior living moving and storage services. As founder and CEO, Fuller says they’ve even expanded into additional SEC collegiate markets like the University of Mississippi.
“It’s a group effort from marketing to operations to our board of advisors,” said Fuller.
Moving into college can be stressful, especially for freshmen.
Fuller’s team aims to give them one less thing to worry about.
“We have a very unique opportunity to welcome them, and to tell the parents we have a safe, efficient experience if you need it,” he said.
The company’s goal is niche – combine great customer service with the latest technology to become the go-to movers in college towns across the country.
“We've built technology where you don't have to call the office to book,” said Fuller. “You can go to our website, build your inventory, pick your date and schedule.”
Out-of-the-box marketing collaborations with campus social media influencers have helped hard-launch the company’s brand. This year, Room2Room Movers even has an NIL deal with breakout Auburn Men’s Basketball superstar Keyshawn Hall.
“I think it's great for the players, and it's also great for local and national brands,” Fuller said.
Are you an Auburn University student with a new business idea? Just pitch it! Learn more about the Harbert College of Business Halloween Pitch and Tiger Cage Competitions!
JUST PITCH ITIronically, the former southpaw hurler doesn’t want to see anyone strike out on their entrepreneurial dreams.
Fuller is quick to encourage his peers to get in the game if they have a new business idea and take advantage of resources in the Harbert College of Business.
“It's important to put your business plan together, understand your financials and be patient,” he said.
Fuller himself is ready and willing to help others swing for the fences.
“I would love to invest time if there are any entrepreneurs out there,” said Fuller. “I’d love to give back because there are a bunch of people in my life that gave back to me.”
